Browsing is the most common way of choosing what book to read. Coming closely behind is selecting an author, and selecting a subject. However, men put choosing the subject first, and browsing wins only by averages. Those who read a lot mentioned more ways of choosing what to read than those who read less. Young adults have a wider range of ways of choosing than older people. Selecting a book because its author is known is most common amongst the over-sixties. The youngest age group is least likely to choose a book because of the subject only, most likely to select a book because they have heard about it already.