The Quick Guide to the Four Temperaments and Creativity was written for you to easily access your natural creative abilities and to support their use in service of innovation. Innovation is the process by which ideas for new or improved products, processes or services are developed and commercialized in the marketplace. Innovation starts with creativity--using new ideas and new criteria to arrive at surprisingly relevant results. Innovation exists because of creativity.
To achieve innovation you need to tap the creativity of the people involved. Idea generating, idea selection, implementation strategies, and ultimately your innovative success depends on the people involved in each of these activities and how they perceive their capabilities to achieve breakthrough solutions. This booklet can be used to support your innovation process to; become more competitive, build customer loyalty, create confidence with investors, improve the quality of decisions, and enable all employees to be more effective.