Abstract:
Parents do look round for the ‘best’ school for their children. Can a school change itself to be the ‘best’? The options for change are limited, and advertising your wares may be more like selling soap than knowledge.
Journal issue:
Parents do look round for the ‘best’ school for their children. Can a school change itself to be the ‘best’? The options for change are limited, and advertising your wares may be more like selling soap than knowledge.